Safety&Services

Product Development

製品アイデアの検討
Developing Wholesome Products

The confectionary and beverage markets face rapid and dramatic fluctuations in consumer needs. We believe, however, that a consistent attitude in the planning and development is crucial for providing products capable of satisfying customers’ needs.

Under the catchphrases “Unique product development capable of producing enthusiasm in the market,” “200 initiatives for achieving one result,” “Challenger spirit without being afraid of failure,” various activities are conducted by using product no. of rotation and penetration rate as an index. In order to respond to changes in consumer needs and distribution/selling styles, various development groups have been set up to create new products. The development of original production technology and development of unique production machines capable of creating new products by the technology. And the planning and design development which link thus created Bourbon’s unique products with commercial products. We actively promote these activities to ensure such efforts result in customer satisfaction.

Product Development Process