President's Message

Great Taste.Made with love.Always

Yasushi Yoshida, Chairman

Thank you as always for your continued patronage and support.
Following the Great Kanto Earthquake of 1923, which put a stop to supplies of confection products to areas outside of the Tokyo region, we founded the company Kita Nihon Seika―now known as the Bourbon Corporation―in 1924 and established our plant in Kashiwazaki City, Niigata Prefecture to supply sweets to underserved areas. We continued these operations into the following century, and despite the many challenges and natural disasters encountered over those years, the support of our customers and stakeholders has enabled us to persist to this day. For this we are deeply grateful.

There is something truly special about candies and other confections: they provide not only delicious tastes and enjoyment, but also warm the hearts of customers while enriching their lives. Moving forward, the Bourbon Corporation will continue to provide safe and reliable products based on our “Quality Assurance First” approach, and to serve society during times of need as we have since our founding to build further trust with people everywhere.

I ask for your continued support and encouragement as we pursue these goals.

Yasushi Yoshida, Chairman



 

Masayoshi Yoshida, President

Thank you as always for your continued patronage and support.
In November 2024, the Bourbon Corporation celebrated the 100th anniversary of our founding. As we embark on the next 100 years―or even 1,000 years!―of business operations as a perpetual corporate group, we face a number of major political, economic, social and technological changes in our operating environments. In order to sustain our corporate growth and development, we must not limit ourselves to reliance on things learned from past experience, but also challenge ourselves to incorporate new ideas and technologies.

Although Bourbon started out with a focus on cookie products dating back to our founding, we have continually expanded into new categories and developed products suited to the times. Today, our business operations encompass a diverse selection of products, including cookies, chocolate products, candy, rice crackers, snack foods, bean confections, drink products, non-confection food products, frozen sweets and much more.

We maintain our focus on social contributions which dates back to our founding, and also on the provision of safe and reliable products based on the “Quality Assurance First” approach. Moreover, as a company headquartered far outside of the capital region, we will continue to ensure harmony and cooperation with all stakeholders while pursuing sustained, unceasing growth together with said stakeholders and adapting to societal changes in forward-looking, proactive and prompt fashion.

In all of these endeavors, I ask for your continued guidance and support as we move forward together.

Masayoshi Yoshida, President