Our Policy

• Social Change
  

  We challenge against social change and the possibly worst situation.

• Customer's Demands
  

  We respond to changes in consumer needs.

• Competitions
  

  We must survive intensifying competitions.

• Fast Structural Change
  

  We are prepared for adapting ourselves to continual market changes.

• 1. Innovation

  2. Market Position

  3. Profitability

  4. Productivity of Added Value

  5. Securing Visible Resources

• 6. Asset Management

  7. Finance

  8. Business operators Education

  9. Employees Education

  10. Social Responsibility

• Serve society through work.

  View work as an opportunity for personal development.

  Cooperate without making unnecessary compromises.

  Integrate your knowledge and experience.

• Value substance over form.

  Demonstrate originality.

  Be proactive and pioneering.

  Keep your word.

Customers’ Demands Is the Top Priority

We are always providing safe, securing and healthy products as well as services based on quality policy, meeting customers’ demands.

• Ⅰ. Providing safe foods and stable services
• Ⅱ. Never spare any effort to meet customers’ demands

Better Social Contribution, Better CSR Activities

As a part of our society, we actively further Social Contribution, aimed at playing a significant role to meet expectations.

• Ⅲ.Our belief is to improve the viability of groups, including seven media surrounding Bourbon Group.
• Ⅳ.We tackle environmental problems.
• Ⅴ.We, corporate citizens, further social contribution and CSR activities.

Obeying Principle of Compliance, Applying to Global Rules

We must obey not only related laws and regulations but rules and social norms, fulfilling legal and ethical responsibility.

• Ⅵ.We further our activities in accordance with laws, regulations and social ethics.
• Ⅶ.We contribute to local development as a member of global community.

Respect for Humanity

Humanity respect and dignity are our foundations of business operation. Every Employee is respected as an individual. Bourbon also maintains a safe work environment so that employees could commit to learning, working and awareness――gaining aspiration and mental soundness.

• Ⅷ.We strive for a safe work environment.

Ⅰ.Safe foods, stable services

We provide superior foods and services for customers. Therefore, we get the certain Quality Management Systems (ISO9001･ISO22000) ,which is based on obeying fundamental laws and regulations(Food Safety Basic Act, the Consumer Safety Act, Food Sanitation Law and JAS law). New products development must be conducted under the safety first policy as well as be scientifically guaranteed for all conditions.

Ⅱ.Bourbon never spares any effort to meet customers’ demands

We listen to the voice of the customers and convey product information, with easy-to-understand words, including the information to be shown on packages.
Especially, we will quickly convey accurate information in emergency to ensure the safety of persons concerned.

Ⅲ.Our belief is to improve the viability of groups, including seven media surrounding Bourbon Group (consumers, distributors, shareholders, business partners, employees, financial organizations, and country/prefectures/municipality).

We incessantly communicate with society, our stakeholders for instance, in order to disclose precise and fair information. It is our vison that all of us can develop together. Moreover, we will quickly convey accurate information in emergency to ensure the safety of persons interested.

Ⅳ.Bourbon is fully committed to the improvement of environment through voluntary efforts

We shall acknowledge the seriousness of global environmental issues. Hence conserving the environment as well as the developing and providing small easy-to-recycle products, source and energy conservation and emission reduction must be conducted along with the acquisition of Environment Management System ISO 14001 certification.

Ⅴ.We, corporate citizens, further social contribution and CSR activities.

Respecting the local culture and habits where we have established is the must. We intend to widen the range of contribution from local economic growth to social activities, disaster relief activities and many other works.

Ⅵ.We legally operate business in accordance with good social sense.

We operate business in compliance with Japanese and overseas along with obedience of company regulations, prevent relations with antisocial forces, work and maintain not only a clear distinction between professional and private matters, but sound and normal relations with respect to politics and administrative authorities.

Ⅶ.We contribute to local development as a member of global community.

We contribute to local economic and social development complying with national laws conformed to international treaties and domestic laws along with respecting the culture and habits of related areas.

Ⅷ.We strive for a safe work environment.

We shall endeavor to respect humanity, fairly treat employees, make the lives of employees comfortable and fulfilling, provide a safe work environment, and respect each employee’s personality and individuality so as to remain a vibrant entity.

• Compliance with laws and ordinances, and in-house rules and regulations
• Provision of goods and services that are helpful to society
• Wholesome corporate activities, elimination of antisocial behavior
• Fair business activities
• Code of conduct and conduct guidelines for executives and employees
• Protection of personal information and confidential corporate information
• Respect for the personality and individuality of each employee
• Disclosure of information to stakeholders (persons concerned)
• Preservation of the global environment