Quality Policy-Product Development

Under the catchphrases “Unique product development capable of producing enthusiasm in the market,” “200 initiatives for achieving one result,” “Challenger spirit without being afraid of failure,” various activities are conducted by using product no. of rotation and penetration rate as an index. In order to respond to changes in consumer needs and distribution/selling styles, various development groups have been set up to create new products. The development of original production technology and development of unique production machines capable of creating new products by the technology. And the planning and design development which link thus created Bourbonʼs unique products with commercial products. We actively promote these activities to ensure such efforts result in customer satisfaction.